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Drive Revenue With Practical & Future-Proofed SFE & KAM, Deliver Excellent, Value-Adding Payer, HCP & Patient Experiences & Maintain Access To The Evolving Pharma Market For Profitable SFE, Strategic Pharma Commercial Models & Customer-Centric Sales & Marketing

A One-Day, Brand-Led Conference, 16th May 2017, One America Square, London. Download the brochure. Book Today – Group Discounts Available.
Future-Proofed, Customer-Centric & Profitable Pharma Commercial & Sales Strategies: Agile, Value-Adding Payer, HCP & Patient Relationships & Strong Collaborative Partnerships Which Drive Sustainable Growth & Salesforce Excellence In The Changing European & UK Pharmaceutical Environment:

  1. Insight-Led, Value-Adding Customer Excellence: Respond to changing patient needs, customer demands and fickle, price-driven purchasing decisions
  2. Post-Brexit & The Changing NHS & European Marketplace: Emerging commercial opportunities for relevant, profitable pharma sales strategies through volatile, uncertain markets
  3. The Salesforce Of The Future? Deliver what customers will want and safeguard your commercial performance with adaptable and upskilled reps and forward-thinking SFE
  4. Securing Long-Term, Win-Win NHS Partnerships: Creating enduring relationships by fulfilling payer, clinician and patient needs and influencing decision-making behaviours
  5. Strategic, Future-Proofed Key Account Management: Creative and commercial KAM which nurtures strong, collaborative relationships
  6. Enabling Organisational Change & Internal Collaboration: Remaining agile in evolving markets for improved business efficiencies, partnerships and patient experiences
  7. Capitalise On The Emergence Of Digital: Profitable and engaging strategies to harness online in your sales portfolio
  8. Optimising Procurement & Supply Chain Efficiencies: Innovating to support customers and pass on cost savings

PLUS! This Pharma Commercial & Sales Conference Also Features:

  • 16 Heads & Directors Of Commercial & Sales From Leading Pharmaceutical Brands Speaking From The Frontline
  • 10 In-Depth Sessions Tackle Your Greatest Commercial & Sales Excellence Challenges
  • Sister Event Of The Industry-Leading Digital Pharma Advances Conference
  • 5 Facilitated Peer-To-Peer Discussions: A) Medical Devices B) OTC-Retailer Relationships C) Supply Chain Efficiencies D) Procurement Hurdles E) Market Access Advice
  • 3 Interactive Q&A Panels On: ‘Customer Excellence’, ‘Brexit & Changing Pharma’ & ‘Salesforce Future Q&A’
  • NHS & European Healthcare Insights
  • International Trouble Shooting
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A
  • 1 Compact Day

Group Discounts Available! Send 4 For The Price Of 3 – Places Limited.


Can you help pharmaceutical commercial and sales professionals boost customer engagement and sustain profits? For more information on how to get involved, please email partner@pharmacommercialconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes before today for only £2,799 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

A Must-Attend Event For UK & European Pharmaceutical Commercial & Sales Professionals!

08.30 Registration, Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairperson’s Opening Remarks


09.15 Does The Salesforce As We Know It Have A Future? Creating Agile Commercial Sales Strategies To Weather The Changing Seasons

09.15 Perspective One
Susana Bento, Senior Director Global Commercial Excellence, AstraZeneca

09.35 Perspective Two
Sara Montero, BU Psychiatry Director, Lundbeck Iberia

09.55 Future Of The Salesforce Joint Q&A
Karen Lauxmann, Commercial Director, Internal Medicine, Pfizer UK


10.15 Top challenges facing Pharma in the quest for a truly customer-centric, integrated go to market model

Mark Taylor, Executive Director, EMEA, Blackdot

10.35 Morning Refreshment Break With Informal, Facilitated Networking


11.05 Deliver The Account Management Of The Future, Now! Strategic Approaches To Key Account Management Which Focus On Strong Collaborative & Open Relationships

11.05 Perspective One
Peter Keysers, Director Hospital Sales, Astellas Pharma GmbH

11.25 Perspective Two
Borja Álvarez Frade, Director Commercial/Head of Sales, Roche Diagnostics Spain


11.45 Manoeuvring Organisational Change & Internal Collaboration For Commercial & SFE Success, Stronger Partnerships & Agile Business Structuring In An Ever-Evolving Market

11.45 Perspective One
Alistair Donnachie, Commercial Excellence Manager, Mylan

12.05 Perspective Two
Agata Rucińska, Commercial Excellence Manager, Novo Nordisk


12.25 Creating Insight-Led Customer Excellence Strategies Which Respond To Evolving Patient Needs, Customer Demands & Fickle, Price-Driven Purchasing Decisions
Gerard Akkerhuis, Senior Vice President Affiliate & Brand Management, Daiichi Sankyo EuropeChetak Buaria, Head – Global Commercial Excellence, MerckUdo Kienast, Manager Customer Education, Pfizer Pharma GmbH GermanyFrancisco J Domingo, Strategic Planning Manager Specialty Medicines, Teva Pharmaceuticals

12.55 Lunch For Speakers, Delegates & Partners

13.25 Informal Lunchtime Peer-To-Peer Discussions

A) Medical Devices Sales

B) OTC-Retailer Relationships

C) Supply Chain Efficiencies

D) Procurement Hurdles

E) Market Access Advice

13.55 Afternoon Chair’s Opening Remarks


14.10 Sustaining Relevant & Profitable Pharmaceutical Sales In A Post-Brexit Environment & Changing NHS & European Marketplace
pharmasales2017_panel2Dr. Marco Penske, Head Market Access & Healthcare Affairs, Boehringer Ingelheim Pharma GmbH & Co. KGBorja Álvarez Frade, Director Commercial/Head of Sales, Roche Diagnostics Spain


14.40 Influencing Decision-Making Behaviours, Fulfilling Payer, Clinician & Patient Needs & Securing Contracts For Long-Term, Win-Win Partnerships
Join us as the industry pulls together to tackle one of the sector’s most commercially sensitive and commercially vital areas. Responding to the research undertaken with the industry, we
are hosting a no-holds-barred, industry-only platform to come together and pool the wealth of peer-to-peer experience. Honest, off the record industry brainstorming.


15.10 Profit & Loss Management: Fighting Back Price Erosion In Pharma Generics
Alexander Antonov, Head Commercial Analysis, AI/API, Finance, Sandoz

15.30 Afternoon Refreshment Break With Informal, Facilitated Networking

16.00 Bonus Session; Reserved For Exclusive Partner. To get involved in The Pharma Commercial & Sales Conference, please call +44 (0)20 3479 2299 or email partner@pharmacommercialconference.com for more details.


16.30 Selling the right product to the right customer with the right message – how to segment your customers and build alignment between sales and marketing to ensure the commercial plan is delivered successfully for increased sales efficiency.
Helen Sandilands, Formerly Senior Manager, Commercial Development & Execution International, Baxter Healthcare


16.50 Capitalising On The Emergence Of Digital With Practical, Profitable & Engaging Strategies To Harness Online As Part Of Your Sales Portfolio
Barbara Ülen, Head of Marketing Communications, Medis d.o.o.


17.10 Increasing Procurement & Supply Chain Efficiencies To Support Best-In-Class Product Availability & Customer Service
Erika Vreys, Sr. Mgr./TL. Network Solutions & Excellence EMEA, Pfizer

17.30 Chairman’s Closing Remarks & Official Close Of Conference

For more information on how to get involved in The Pharma Commercial & Sales Conference, please email info@pharmacommercialconference.com or call +44 (0)20 3479 2299.